Privacy Policy

Last updated: March 2026

1. Information We Collect

We collect information you provide directly and information generated through your use of the service. (a) Account information — email address and name via Clerk authentication, including Apple Sign In and Google Sign In. (b) App data you add — saved apps, tracked keywords, keyword rankings, experiments, competitor pins, chart feeds. (c) Usage data — feature interactions, pages viewed, AI feature usage counts. (d) Subscription data — purchase history and subscription status via RevenueCat. We do not sell your personal data to third parties.

2. How We Use Your Data

We use your data to provide the ASO tracking service, generate AI-powered keyword suggestions and optimization insights, process subscription payments, send transactional emails (account confirmation, ranking alerts), and improve the service. We do not use your data for third-party advertising or cross-app tracking.

3. Third-Party Services

We use the following third-party services to operate ASO Expert:

  • Clerk — Authentication and user account management
  • RevenueCat — Subscription and in-app purchase processing via Apple
  • Neon (PostgreSQL) — Secure database hosting for your app and keyword data
  • Railway — API server hosting
  • Vercel — Web application hosting
  • Google Gemini — AI-powered keyword suggestions and ASO insights
  • OpenAI — AI-powered content generation and analysis
  • Anthropic Claude — AI-powered optimization recommendations
  • SerpAPI — App Store keyword ranking data retrieval
  • SearchAPI — Supplementary App Store search data

4. Cookies and Local Storage

We use essential cookies and local storage for authentication session management and user preferences (theme, language, default country). We do not use advertising cookies, tracking pixels, or fingerprinting technologies. No data is shared with ad networks.

5. Your Rights

You have the right to: access a copy of your personal data, correct inaccurate data, request deletion of your account and all associated data, restrict or object to certain processing, and port your data. To exercise any of these rights, contact us at privacy@asoexpert.cc or use the account deletion feature within the app.

6. Data Deletion

You can delete your account and all associated data at any time from the Settings page in the app. Deletion is permanent and irreversible. When you delete your account, we remove all your data from our database, including saved apps, tracked keywords, ranking history, experiments, AI-generated content, and your authentication record. Active subscriptions are not cancelled automatically — they will lapse at the end of the current billing period through Apple's subscription management.

7. Data Protection (GDPR/CCPA)

We comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). EU and California residents have additional rights including the right to know what personal information is collected, the right to deletion, the right to opt out of the sale of personal information (we do not sell data), and the right to non-discrimination for exercising privacy rights. For GDPR inquiries, our legal basis for processing is legitimate interest (providing the service you signed up for) and consent (where applicable).

8. Contact

For privacy inquiries or data requests, contact us at privacy@asoexpert.cc. We will respond to verified requests within 30 days.

ASO Expert — App Store Keyword Tracking Tool