프로처럼 App Store 경쟁사 분석하기

Why Competitor Analysis Matters

Understanding your competitors helps you:

• Discover keywords you're missing
• Identify gaps in the market
• Learn from what's working for others
• Set realistic ranking goals

Step 1: Identify Your True Competitors

Your competitors in the App Store may differ from your business competitors. Search for your target keywords and note which apps consistently appear in the top 10.

Step 2: Analyze Their Keyword Strategy

For each competitor, examine:

• Title keywords: What terms appear in their app name?
• Subtitle: What secondary keywords do they target?
• Keyword field: Use rank tracking to reverse-engineer their keywords

ASO Expert's head-to-head comparison shows shared keywords and where each app ranks.

Step 3: Evaluate Their Visual Strategy

Screenshot your competitors' App Store pages and analyze:

• What features do they highlight first?
• What screenshot styles do they use (lifestyle vs. UI)?
• Do they use video previews?

Step 4: Monitor Changes Over Time

Competitor monitoring isn't a one-time task. Track:

• Keyword changes: When they update their metadata
• Ranking movements: Weekly position changes
• Update frequency: How often they ship new versions

Step 5: Find Your Competitive Edge

Based on your analysis, identify:

• Keywords where competitors are weak (positions 10-30)
• Features users request that competitors don't offer
• Markets (countries) where competitors haven't localized
• Review complaints that your app solves